Strizi Story - A Salzburg family business
The challenge of creating a brand as, and especially with, the family was and still is our driving force. Consistently, honestly, and boldly, we shape the Strizi brand with all the human touches that arise naturally in everyday life and are often the defining characteristics of a brand or ours. What's important to us is that it has to make sense to us why we do what we do; only then will everyone automatically understand what we do and how we approach our work. Children are the first honest critics here; they speak out and make things a topic of discussion, and they play a key role here, too, consciously or often unconsciously.
"With joy in work and love for nature"
The beginning is quickly told. When their eldest daughter was born, Bernhard Stadler and his wife gave little "Strizi" a self-made T-shirt. Thus, the Strizi brand was born. At the time, they had no idea how much this T-shirt would change their lives. At kindergarten, friends and acquaintances took a liking to the Strizi style, and the Stadler family began producing the shirts and vests themselves.
Strizi products became increasingly popular, and the company grew too. "At some point, we could no longer produce everything ourselves, so we looked for partners with whom we could continue to grow," explains Bernhard Stadler. Production takes place only in Austria and Germany. In addition to the young line, the Stadler family has simultaneously developed a line for adults. "We did all of this alongside our main jobs, in our free time, so to speak," continues the "Strizi boss." The products enjoyed ever-increasing popularity, and so the first Strizi shop was soon opened in the city of Salzburg. The Stadler family remained true to their basic motto: "We develop all of our clothing ourselves and have it produced responsibly," explains Stadler. It is important to them that the clothing is timeless and that the products can be worn for almost any occasion.
Strizi products have a price that is justified by their quality and production methods. "I'm happy when customers wear our products for a long time; that's the best advertising for us," says Bernhard Stadler. Today, the Strizi brand is well known; tourists from all over the world as well as locals from Salzburg like to buy the clothes. "What I like most is when customers buy their children their fourth Strizi shirt because they've outgrown it. Then I see that it fits and that they're happy," he explains his philosophy. And of course, the quality has to be right. If that works, then you're on the right track. That's definitely the case with the Strizi brand.
written by Heiko Mandl, freelance photographer and author in Salzburg
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